Why ROI Is No Longer Enough: The CMO Shift to Performance and Growth in 2026 – QKS Group
ROI frameworks struggle in an environment defined by fragmented MarTech stacks, privacy-driven data loss, nonlinear buying journeys, and rising pressure to demonstrate durable growth rather than isolated wins. As a result, marketing is being evaluated not on efficiency alone, but on its ability to influence growth, retention, and long-term value creation.