Why CPC Matters: The Impact of Cost-Per-Click on Your Ad Budget
Cost Per Click (CPC) is a fundamental concept in the world of online advertising, reflecting how much advertisers are charged each time their ad is clicked. It’s vital for monitoring spending and measuring campaign success. CPC provides insight into cost efficiency, making it easier to distribute advertising budgets and adjust strategies for better results. Factors like bid value, ad relevance, and the ad’s quality score influence the final CPC. Advertisers can lower CPC by improving keyword targeting, enhancing the quality of their ads, and employing strategic bidding techniques.