The Role of Service Marketing in Enhancing Customer Experience
Service marketing is integral to delivering exceptional customer experiences, which are vital for brand loyalty. It focuses on creating emotional connections and ensuring consistency across touchpoints.
Why It Matters:
Ensures seamless customer journeys from inquiry to post-purchase support.
Personalizes interactions to meet unique customer needs.
Example: Hospitality brands like Marriott use service marketing to ensure guests have memorable stays, leading to high customer satisfaction and repeat visits.