Pinkwashing: What It Is and How to Avoid It

In recent years, pinkwashing has become a critical issue in marketing and corporate social responsibility. This insightful blog post from SG Analytics delves into the concept of pinkwashing, explaining its origins and the negative impact it can have on brands and communities. Learn how to recognize pinkwashing tactics and discover practical strategies for companies to genuinely support LGBTQ+ rights without falling into the trap of superficial or insincere advocacy. Read more to ensure your efforts in promoting equality are both authentic and impactful.