MarTech Interview with Matthew Doherty, CEO of North America at EXTE

Greetings Matthew, Can you share with our audience a brief overview of your professional journey, highlighting key milestones and experiences that have shaped your career in the ad tech industry?
I’ve spent the last 15+ years of my career in AdTech and I am grateful to have had the opportunity to experience the wide spectrum of the media business firsthand. In those years, I have worked for supply side platforms representing publishers and demand side platforms representing marketers. My experience spans all digital formats, from mobile web/app to CTV and streaming audio to DOOH.
I’ve been incredibly fortunate to represent emerging companies and technologies just as they come to prominence in our industry; whether that was advocating for DMP technology back in the 2000’s or this little thing called programmatic in the early 2010s. Having had the opportunity to work for companies that were highly innovative and perhaps slightly ahead of their time has been my single biggest blessing professionally. It has allowed me to really learn and understand how products can serve both sides of our ecosystem at a conceptual level.
Through the years, it’s become easier for me to identify which companies and technologies might be the next “big thing” and most importantly, how to recognize where businesses can add value in the media supply chain.

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