Endemic vs Non-endemic Healthcare Marketing: Key Differences

Wondering what’s the best way to market healthcare products? The answer depends on your audience! Some brands focus on medical professionals, while others reach the general public. That’s where endemic and non-endemic healthcare marketing come in. Endemic marketing promotes products within the healthcare industry—like ads in medical journals or partnerships with hospitals. Non-endemic marketing reaches a broader audience, such as fitness trackers promoted on social media. Both strategies work, but choosing the right one depends on your goals. Understanding these approaches can help you attract the right audience and grow your business. Click the link to read the full guide!