Beyond Retargeting: AI Marketing for B2B Customer Journeyse
AI can increase B2B marketers’ productivity, saving them an average of 5 hours per week; however, according to IBM, over 40% of marketers struggle with acquiring new AI skills, particularly in creative AI.
In today’s business world, where competition is immense, getting a new customer isn’t enough. Companies need to put in the extra effort to keep their customers engaged and happy. This is where AI personalization steps in to create personalized customer journeys.