Marketing via referral programs is not new. In fact, before B2B marketers started calling it “referral marketing,” it was simply considered word-of-mouth marketing. Simply put, if your client likes your... Read More
Author: mark10
In the age of rapid digital transformation, the emergence of AI technologies like ChatGPT has revolutionized the way we interact with media and information, presenting both unprecedented opportunities and significant... Read More
By 2025, a customer loyalty program for encouraging multiple B2B purchases is not only a valuable marketing asset but a necessity for sustainable success and competitive advantage in the saturated... Read More
With the current evolving world of B2B marketing, it is vital for companies to focus on retaining their loyal customers and continue to drive business with them. It not only... Read More
DAM to Maximize Your Business Potential DAM SaaS for the contemporary world is no more a tool but a solution that helps to manage brand assets, optimize work processes, and provide... Read More
One cannot just store data to be considered good at managing digital assets; it is all about how one can make operations smooth, effective collaboration, and efficient. As such, the... Read More
With labor markets still tight, many employees are choosing to stay longer at their jobs. But HR professionals shouldn’t mistake this “nesting” behavior for long-term loyalty or investment in the... Read More
MarTech Fatigue Has Real Consequences MarTech fatigue is that overwhelming feeling marketers experience from managing an excessively complex and underutilized technology stack. This condition arises not only from technology itself but... Read More
In the fast-paced world of marketing technology, the rise of Artificial Intelligence (AI) is like a fresh breeze, promising to clear the fog of complexity and bring about a new... Read More
AI-generated videos consequently act as a great opportunity for creating and delivering company messages. However, like any other tool, AI can be abused or utilized for wrong purposes that are... Read More